OneOf made an enormous step ahead in its mission to onboard a billion non-crypto natives to Web3 this week. The NFT platform introduced the acquisition of TAP Community, a software program firm that creates buyer loyalty packages for among the world’s greatest manufacturers. Why did OneOf purchase TAP Community?
Why did OneOf purchase TAP Community?
TAP Community has developed proprietary software program that makes use of blockchain expertise to construct buyer loyalty packages. Prospects can use this software program to earn factors or cryptocurrency. These factors or crypto can later be swapped for IRL objects from over 250,000 manufacturers. A few of TAP Community’s purchasers embrace Uber, Warner Music Group, and Courageous.
OneOf is utilizing this software program to create a brand new product referred to as OnePlatform. OnePlatform will mix TAP Community’s expertise with OneOf’s user-friendly NFT platform. By doing so, the California-based firm seems to be to revolutionize the model/client relationship by rewarding the shoppers for interacting with the manufacturers. Within the course of, OneOf believes clients will change into model advocates.
CEO Lin Dai writes, “Web3 presents a chance for main manufacturers and establishments in contrast to something prior. Slightly than manufacturers ‘paying a toll’ to entry their very own viewers by way of Large Tech platforms, enterprises can now personal their Web3 platform and tech stack from the beginning, and construct genuine, lasting relationships with their communities.”
OneOf is a Web3 platform that makes creating and gathering NFTs simple. Anyone can use it to promote digital collectibles while not having to know something about good contracts. Because it’s creation in 2021, the Web3 firm has created digital collectibles for Doja Cat, The Infamous B.I.G, American Specific, Ebay, Anheuser-Busch, Gatorade, and extra.
By buying TAP Community, OneOf is making it simple for manufacturers to construct buyer loyalty packages utilizing blockchain expertise and continues to be a frontrunner in making Web3 accessible for everybody.